Josh Wood Permanent Colour 9.0 (Blonde) Celebrity-approved ammonia-free - Leaves hair super shiny and hydrated with 100% grey coverage - Natural-looking and Vegan

The colour I usually use in-between salon visits is currently unavailable, so I thought I would try this after reading great reviews. Sadly, it didn’t take on my hair at all. I bought the 9.0 blonde, and my hair looks exactly the same as it did before I put it on, and I left it on for longer than advised (as it didn’t look like it was having an impact). Maybe the other colours in the range are more effective, but if you are light blonde, you are likely to be disappointed by the lack of colour lift.